Alexander Wang - Resort 2024 Campaign

We helped announce Alexander Wang’s “Resort 2024” collection. The campaign was split between digital bus stops and subway digital liveboards in popular Manhattan subway stations.

This mixed outdoor approach targeted a fashion forward audience in SoHo and NoHo at both street level and below ground in the MTA subway. The creative, featuring supermodel Naomi Campbell, came in the form of a slow motion walk video, which played perfectly across both of these digital outdoor placements.