Knicks backers challenge LeBron James to become true 'King of New York'

Written By Benjamin Pokh
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Published on April 6th, 2018

ESPN

You can add New York to the list of cities courting LeBron James with a billboard.

A billboard near Madison Square Garden is challenging James to sign with the Knicks as a free agent with the phrase "King of New York? Prove it" and the hashtag #KingJamesNYC18.

The billboard was purchased by NYC Ads Co., a New York City-based marketing company.

Billboards in Akron, Ohio (touting the Cavaliers), Los Angeles (pitching the Lakers), Cleveland (selling the 76ers) and Portland, Oregon (promoting the Trail Blazers), also have been commissioned in the past several months. James, a four-time MVP, can opt out of his contract with the Cavs and test free agency this summer.

Check out the full ESPN article here:
http://proxy.espn.com/nba/story/_/id/23051113/new-york-company-latest-pitch-lebron-james-implore-sign-knicks

 
Benjamin Pokh
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